Prizma

A data analytics service for Telegram with full-funnel tracking.

It helps evaluate ROI (Return on Investment) and DRR (Direct Revenue Ratio) specifically within Telegram channels.



The platform provides insights into new audience behavior, allowing for data-driven content strategy adjustments.

It also calculates ROMI (Return on Marketing Investment) and ROAS (Return on Ad Spend) for Telegram, helping teams optimize their advertising budgets.

The service empowers creators and marketers to engage their audience through content — and adapt that content strategy in real time based on performance.

DELIVERABLES

Concept

Branding

Illustration

Team

Karina Bild

Logo and Concept

The PRIZMA logo is inspired by the optical principle of a prism – a form that refracts light and reveals its hidden spectrum. The visual language plays with color, reflection, and radiance, capturing the idea of transformation through clarity. Sparkling highlights and gradient shifts reflect the brand’s core: turning complexity into brilliance, and tools into light.

Logo and Concept

The PRIZMA logo is inspired by the optical principle of a prism – a form that refracts light and reveals its hidden spectrum. The visual language plays with color, reflection, and radiance, capturing the idea of transformation through clarity. Sparkling highlights and gradient shifts reflect the brand’s core: turning complexity into brilliance, and tools into light.

Logo and Concept

The PRIZMA logo is inspired by the optical principle of a prism – a form that refracts light and reveals its hidden spectrum. The visual language plays with color, reflection, and radiance, capturing the idea of transformation through clarity. Sparkling highlights and gradient shifts reflect the brand’s core: turning complexity into brilliance, and tools into light.

Visual Style