LeQtara
LeQtara is a company developing medical tourism in Qatar, aiming to position the country as a global hub for high-end medical and wellness hospitality
DELIVERABLES
Branding
Team
Karina Bild
The Desert as a Source of Life
This concept highlights the uniqueness of the Qatari desert — not as a harsh or lifeless environment, but as a powerful source of healing and inner harmony. Visual references include soft sand dunes, oases, and elements of traditional architecture.
The desert is an integral part of Qatar’s landscape and culture, and by incorporating these natural symbols, the brand creates an authentic sense of place while emphasizing the distinctiveness of its wellness offerings.
The Desert as a Source of Life
This concept highlights the uniqueness of the Qatari desert — not as a harsh or lifeless environment, but as a powerful source of healing and inner harmony. Visual references include soft sand dunes, oases, and elements of traditional architecture.
The desert is an integral part of Qatar’s landscape and culture, and by incorporating these natural symbols, the brand creates an authentic sense of place while emphasizing the distinctiveness of its wellness offerings.
The Desert as a Source of Life
This concept highlights the uniqueness of the Qatari desert — not as a harsh or lifeless environment, but as a powerful source of healing and inner harmony. Visual references include soft sand dunes, oases, and elements of traditional architecture.
The desert is an integral part of Qatar’s landscape and culture, and by incorporating these natural symbols, the brand creates an authentic sense of place while emphasizing the distinctiveness of its wellness offerings.
Color Palette & Visual Style
The Symbol Carries Several Key Meanings
The letter Q is a central element in the brand name and also references the first letter of Qatar, grounding the identity in its geographical and cultural origin.
The symbol evokes the sun at golden hour, gently setting behind the desert dunes. This visual metaphor represents warmth, beauty, and serenity — the ideal time for rest, reflection, and emotional healing.
The soft curves of the mark reflect the natural forms of the desert — sand dunes, flowing landscapes — as well as the fluidity of Qatari architecture, adding a sense of continuity between land, design, and tradition.
These curved, flowing lines can also be seen as a pathway or journey, echoing the core idea embedded in the name Le Qtara — a guided route toward healing and transformation.
The Symbol Carries Several Key Meanings
The letter Q is a central element in the brand name and also references the first letter of Qatar, grounding the identity in its geographical and cultural origin.
The symbol evokes the sun at golden hour, gently setting behind the desert dunes. This visual metaphor represents warmth, beauty, and serenity — the ideal time for rest, reflection, and emotional healing.
The soft curves of the mark reflect the natural forms of the desert — sand dunes, flowing landscapes — as well as the fluidity of Qatari architecture, adding a sense of continuity between land, design, and tradition.
These curved, flowing lines can also be seen as a pathway or journey, echoing the core idea embedded in the name Le Qtara — a guided route toward healing and transformation.
The Symbol Carries Several Key Meanings
The letter Q is a central element in the brand name and also references the first letter of Qatar, grounding the identity in its geographical and cultural origin.
The symbol evokes the sun at golden hour, gently setting behind the desert dunes. This visual metaphor represents warmth, beauty, and serenity — the ideal time for rest, reflection, and emotional healing.
The soft curves of the mark reflect the natural forms of the desert — sand dunes, flowing landscapes — as well as the fluidity of Qatari architecture, adding a sense of continuity between land, design, and tradition.
These curved, flowing lines can also be seen as a pathway or journey, echoing the core idea embedded in the name Le Qtara — a guided route toward healing and transformation.