© 2025

Pachentro

Inspired by a quiet town in the heart of Italy, PACHENTRO is a clothing brand rooted in the aesthetics of slow living and elevated simplicity.  

The name echoes ease, confidence, and timeless cool – think vintage photos of Princess Diana in sweatshirts, or the effortless looks of Hailey Bieber and Kendall Jenner off duty.

Blending nostalgic charm with a modern, graphic approach, PACHENTRO reimagines Italian heritage through a new lens – bold, minimal, and consciously relaxed.

DELIVERABLES

Concept

Branding

Team

Karina Bild

Logo & Concept

The identity draws inspiration from the town’s most iconic feature – three medieval towers rising like a fortress above the hills of Abruzzo.

This architectural silhouette becomes a graphic motif across visuals and packaging, symbolizing strength, continuity, and a quiet kind of majesty.

The contrast of black-and-white serenity with vibrant neon accents reflects the dual nature of the brand: rooted in tradition, designed for today.  

Every tag, bag, and tape is a part of the system – sharp, cohesive, and never average.

Logo & Concept

The identity draws inspiration from the town’s most iconic feature – three medieval towers rising like a fortress above the hills of Abruzzo.

This architectural silhouette becomes a graphic motif across visuals and packaging, symbolizing strength, continuity, and a quiet kind of majesty.

The contrast of black-and-white serenity with vibrant neon accents reflects the dual nature of the brand: rooted in tradition, designed for today.  

Every tag, bag, and tape is a part of the system – sharp, cohesive, and never average.

Logo & Concept

The identity draws inspiration from the town’s most iconic feature – three medieval towers rising like a fortress above the hills of Abruzzo.

This architectural silhouette becomes a graphic motif across visuals and packaging, symbolizing strength, continuity, and a quiet kind of majesty.

The contrast of black-and-white serenity with vibrant neon accents reflects the dual nature of the brand: rooted in tradition, designed for today.  

Every tag, bag, and tape is a part of the system – sharp, cohesive, and never average.

Color palette

Typography

Typography

Typography

Textures & Patterns

Textures & Patterns

Textures & Patterns

Merch

Merch

Merch

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