FROM

Fast (First) Restaurant Of Meat - is a modern fast food concept built around natural meat, transparency, and quality.

It’s an open-door space for everyone: athletes, mindful eaters, and families with kids. All ingredients are produced in-house - from buns and sauces to halal-certified beef and chicken raised on the mountain pastures of the North Caucasus. No additives, no flavour enhancers - just honest recipes, signature sauces, and a custom meat-cooking method.

DELIVERABLES

Branding

Team

Karina Bild

Logo & Concept

The FROM logo is designed to be instantly recognizable and self-explanatory - guests know exactly what we’re about from the very first glance. Inspired by classic American diners, the mark blends bold geometry and playful structure with a modern edge.

The central "O" doubles as a stylized burger - a subtle yet memorable nod to the heart of the brand. The overall look feels vibrant, confident, and full of energy, just like the experience inside.

Logo & Concept

The FROM logo is designed to be instantly recognizable and self-explanatory - guests know exactly what we’re about from the very first glance. Inspired by classic American diners, the mark blends bold geometry and playful structure with a modern edge.

The central "O" doubles as a stylized burger - a subtle yet memorable nod to the heart of the brand. The overall look feels vibrant, confident, and full of energy, just like the experience inside.

Logo & Concept

The FROM logo is designed to be instantly recognizable and self-explanatory - guests know exactly what we’re about from the very first glance. Inspired by classic American diners, the mark blends bold geometry and playful structure with a modern edge.

The central "O" doubles as a stylized burger - a subtle yet memorable nod to the heart of the brand. The overall look feels vibrant, confident, and full of energy, just like the experience inside.

Visual Style

FROM’s identity is built on bold color, playful geometry, and honest energy.

Inspired by the spirit of classic diners and future-forward food culture, the system combines bright palettes, expressive type, and quirky sticker language.

The result feels fresh, accessible, and full of life — just like the food itself.

Every visual element, from packaging to patterns, reflects FROM’s core values: transparency, quality, and joy.